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A matte black Focus JAM 7 full-suspension mountain bike with knobby tires, shown from a side profile on a clean white background.
A black and dark gray Focus electric mountain bike with knobby tires, a front suspension fork, and a visible battery pack mounted on the frame, shown on a clean white background.
A black Focus full-suspension mountain bike with a black battery pack and gold Focus branding, shown on a clean white background.

Focus

Focus JAM 7 2027 Black – 800Wh E-Mountain Bike

UP YOUR GAME ON ANY TRAIL

$7,299.00
Size
Size: Small
Color
Color: Black

All NEW JAM 7 arriving in NZ from November! Get your pre-order in today!

Pairs well with

First Service Included

Finance Available

Nationwide NZ Shipping! Find out more here.

Product details

Description

THE NEW FOCUS JAM 7 E-MTB 2027 RANGE! 

Meet the new FOCUS JAM 7 eMTB 2027 Range. The JAM is your perfect e-MTB when all you care about is the ultimate trail experience – in any terrain.

UNLIMITED TRAIL FUN, UP AND DOWN

The balanced geometry of the JAM reflects the all-round capabilities of the bike – all so that you can have unlimited trail fun, up and down.
Downwards it is intuitive to ride and doesn’t require as much effort or skill to negotiate open corners, or simply a new trail you don’t know.
Upwards the JAM ensures an even weight distribution on both wheels and plenty of front wheel traction on flatter terrain. With this, you will master all uphill trails.

FULLY INTEGRATED DISPLAY FOR CLEAN COCKPIT

The JAM 7 has all you need for your trail experience. Enjoy your hime trails, and look forward to tackling even the most challenging routes, because the JAM will give you plenty of confidence. The Bosch Performance Line CX motor delivers full power, whilst the LED remote with Purion 200 on the handlebars gives you full control.

ALL THE PLAYFULNESS YOU NEED FOR A MASSIVE GRIN

Hardly any other bike in the realm of the JAM lets you pump this hard through berms and rollers, converting every impulse directly into a change of direction or speed. The shock tune of the JAM is as firm, reactive and sporty as it gets without compromising on traction.

FULL CONTROL WHEN THINGS GET DICEY

What else do you need to up your game on the trail? Full control when things get a little dicey. Therefore, the JAM is equipped with exactly that: 2.6" tyres and powerful brakes paired with 200 mm brake discs. Suppose you want to take a feature or a turn just a tick faster or more playful than usual.

CHOOSE THE RIGHT BATTERY FOR YOUR TRAIL FUN

More battery is not always better. At least that's what we think. But this much can already be said: The JAM offers more than enough options of battery capacity that you can focus on trail fun entirely.
We opted for the compact 600 Wh battery, pivot battery removal and a slim silhouette as the main design for the JAM. Nevertheless, there are people and situations that require more battery, and we know that too.

That's why the JAM frame can also hold the bigger 800 Wh battery – with only a different down tube cover. Additionally, all sizes are compatible with the 250 Wh range extender, leading to four possible battery configurations from 600 to a whopping 1050 Wh.
And with that kind of range, no offence, but you will most likely stop the trail action before you run out of range.

RENOWNED, RELIABLE BOSCH POWER

Gen. 5 of the Bosch Performance Line CX motor is as reliable as ever – if not more so. You probably have a pretty good idea of what you can expect already.
The Bosch Performance Line CX has your back in every situation. So that nothing, not even rattling noises on trails, can stand in the way of your peace of mind and maximum trail fun.
And of course, everything is Smart System compatible.

PREMIUM LOOK

Oh, that's not a carbon bike? You are probably not alone in realising this if you have only looked at the sleek cockpit section. With ground and levelled weld seams in the head tube area and around the semi-integrated shock mount, the JAM and its siblings, the new THRON and SAM, could easily be mistaken for carbon bikes. Add the elegant paint finish including a painted main link as well as the C.I.S. 2.0 stem and voilà, the JAM is ready and above all très chic!

DETAILS THAT MATTER AND MAKE IT BETTER

We have also thought of the many important details with the JAM. The particularly thick chainstay guard makes the bike quieter than ever. The motor cover is impressively robust. However, the JAM has so much ground clearance anyway that our bike testers had difficulty finding sufficiently large steps for the test at the limit. Plus, the cover for the charging socket on the seat tube does not flap.

MOUNTING OPTIONS FOR GPS TRACKER

And apart from that: even off the trail, you have full control and always know where your bike is with the integrated mounting options for an Airtag or Chipolo.

You can find details on how to attach it under the battery rails inside the down tube below in the FAQ.

E-bike Specific
  • DRIVE UNIT 
    Bosch Performance Line CX, 100 Nm. Upgrade to 120 Nm* and 45 km/h maximum assisted speed.**
  • BATTERY 
    Bosch PowerTube Li-Ion (800 Wh) (optional: 600Wh battery and 250Wh range extender)
  • DISPLAY  
    Bosch Purion 200

*Via the Bosch eBike Flow App with Performance Upgrade 2.0, unlocking faster acceleration, more powerful support, up to 120 Nm of torque, and up to 600% maximum assistance.

**This drive unit is also compatible with the official Bosch 45 km/h maximum assisted speed software update.

Technical Info

FRAMESET

  • FRAME
    7005 hydroformed aluminium, 150 mm F.O.L.D. kinematics, 148x12 mm thru axle, Post Mount 180 mm
  • FRAME SIZE
    S | M | L | XL 
  • FORK
    RockShox Psylo Silver RC, 160 mm
  • SHOCK
    Rock Shox Deluxe Select, DebonAir+, 150 mm
  • HEADSET
    ACROS ZS56/ZS66 (ICR), FOCUS C.I.S. Integrated


DRIVETRAIN

  • CHAIN
    Shimano CN-LG500
  • CHAINRING
    Samox, 36 T
  • REAR DERAILLEUR
    Shimano Cues, 10-speed
  • CRANK SET
    Samox, 160 mm
  • CASSETTE
    Shimano CS-LG300, 11-48T
  • SHIFTERS
    Shimao Cues


BRAKES

  • BRAKES 
    TEKTRO HD-M5141, 4-piston
  • ROTORS
    Tektro TR, front: 203 mm / rear: 203 mm

WHEELS

  • RIM
    WTB STi30, alloy, 29"
  • HUBS
    Shimano HB-TC500 front, Shimano FH-TC500 rear
  • TYRES
    Maxxis Minion DHF, TLE, EXO, 29 x 2,5" | Maxxis Minion DHF, TLE, EXO, 29 x 2,5"


COMPONENTS

  • GRIPS
    VP Lock-On Grips
  • HANDLEBAR
    Alloy, width: 800 mm, rise: 30 mm
  • STEM
    FOCUS C.I.S. 2.0, 40 mm
  • SADDLE 
    Focus
  • SEATPOST
    Post Moderne DP-212, S / M /L / XL: 125 / 170 / 200 / 230 mm, 34,9 mm

    OTHERS
  • SIZES
    S, M, L, XL 
  • WEIGHT (size medium)
    25.4 kg (600 Wh)
    26.4 kg (800 Wh)
  • PERMISSIBLE SYSTEM WEIGHT
    150 kg
Bike Geometry
Bike geometry

  • Bosch Performance Line CX, 120Nm*, 45km/h**

  • Bosch PowerTube Li-Ion (600 Wh)

  • RockShox Psylo Silver RC, 160 mm | Deluxe Select DebonAir+,

  • TEKTRO HD-M5141, 4-piston

  • 29"

Contact Us – Talk to our E-bike Experts

Interested in this E-bike? Send us a quick enquiry below for friendly advice and more information, or call us on +64 7460 0844

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Why Choose Electric Bike Rotorua?

WE GO THE EXTRA MILE – FROM EXPERT SUPPORT AND CUSTOM SETUP TO FINDING THE PERFECT E-BIKE FOR YOUR RIDING STYLE.

E-Bike Specialists

We specialise in E-bikes, with years of experience and expert knowledge to help you choose with confidence.

First Service Included

Your first service is on us, plus we offer ongoing workshop support to keep your bike running at its best.

Finance Options

Including finance plans and work programme options to make getting on your E-bike easier.

Support Beyond the Sale

We’re a rider-first team — here for setup, support, and every ride that follows.

FAQs

Why can I not order this bike through the webshop?

We aim to provide you with the best service in finding the right E-bike. As a result, we don't directly sell our bikes from our online store. However, we do provide delivery of E-bikes nationwide. Please contact our team using the form above to get in touch, +64 7 460 0844.

Can I test-ride this E-bike?

Feel free to visit our shop at 1280 Fenton Street, Rotorua and take the bike for a test ride around the block. Please remember to bring some photo ID, as it is required before taking the bike out. The test ride should be limited to the town area and should not include off-road or forest riding. Check with our team before your visit to see if the bike is in stock and available for test riding.

What is the battery range on this E-bike? 

Determining the exact range of your E-bike is not straightforward, as it depends on various factors such as the total load, the terrain, temperature, battery size, and motor unit. Some motor brands provide a range indication or provide a tool, like the Bosch Range Calculator.

--> Please reach out to the EBR team, and we can provide you with a good estimate by asking a few simple questions, +64 7 460 0844.

Are there any services included in the bike sale?

We offer an in-house complimentary first check for all bikes purchased at Electric Bike Rotorua. The first check is done at 6 weeks (after the bike purchase) or 250km, whichever comes first.