THE NEW FOCUS JAM 7 E-MTB 2027 RANGE!

Meet the new FOCUS JAM 7 eMTB 2027 Range. The JAM is your perfect e-MTB when all you care about is the ultimate trail experience – in any terrain.

UNLIMITED TRAIL FUN, UP AND DOWN

The balanced geometry of the JAM reflects the all-round capabilities of the bike – all so that you can have unlimited trail fun, up and down.
Downwards it is intuitive to ride and doesn’t require as much effort or skill to negotiate open corners, or simply a new trail you don’t know.
Upwards the JAM ensures an even weight distribution on both wheels and plenty of front wheel traction on flatter terrain. With this, you will master all uphill trails.

FULLY INTEGRATED DISPLAY FOR CLEAN COCKPIT

The JAM 7 has all you need for your trail experience. Enjoy your hime trails, and look forward to tackling even the most challenging routes, because the JAM will give you plenty of confidence. The Bosch Performance Line CX motor delivers full power, whilst the LED remote with Purion 200 on the handlebars gives you full control.

ALL THE PLAYFULNESS YOU NEED FOR A MASSIVE GRIN

Hardly any other bike in the realm of the JAM lets you pump this hard through berms and rollers, converting every impulse directly into a change of direction or speed. The shock tune of the JAM is as firm, reactive and sporty as it gets without compromising on traction.

FULL CONTROL WHEN THINGS GET DICEY

What else do you need to up your game on the trail? Full control when things get a little dicey. Therefore, the JAM is equipped with exactly that: 2.6" tyres and powerful brakes paired with 200 mm brake discs. Suppose you want to take a feature or a turn just a tick faster or more playful than usual.

CHOOSE THE RIGHT BATTERY FOR YOUR TRAIL FUN

More battery is not always better. At least that's what we think. But this much can already be said: The JAM offers more than enough options of battery capacity that you can focus on trail fun entirely.
We opted for the compact 600 Wh battery, pivot battery removal and a slim silhouette as the main design for the JAM. Nevertheless, there are people and situations that require more battery, and we know that too.

That's why the JAM frame can also hold the bigger 800 Wh battery – with only a different down tube cover. Additionally, all sizes are compatible with the 250 Wh range extender, leading to four possible battery configurations from 600 to a whopping 1050 Wh.
And with that kind of range, no offence, but you will most likely stop the trail action before you run out of range.

RENOWNED, RELIABLE BOSCH POWER

Gen. 5 of the Bosch Performance Line CX motor is as reliable as ever – if not more so. You probably have a pretty good idea of what you can expect already.
The Bosch Performance Line CX has your back in every situation. So that nothing, not even rattling noises on trails, can stand in the way of your peace of mind and maximum trail fun.
And of course, everything is Smart System compatible.

PREMIUM LOOK

Oh, that's not a carbon bike? You are probably not alone in realising this if you have only looked at the sleek cockpit section. With ground and levelled weld seams in the head tube area and around the semi-integrated shock mount, the JAM and its siblings, the new THRON and SAM, could easily be mistaken for carbon bikes. Add the elegant paint finish including a painted main link as well as the C.I.S. 2.0 stem and voilà, the JAM is ready and above all très chic!

DETAILS THAT MATTER AND MAKE IT BETTER

We have also thought of the many important details with the JAM. The particularly thick chainstay guard makes the bike quieter than ever. The motor cover is impressively robust. However, the JAM has so much ground clearance anyway that our bike testers had difficulty finding sufficiently large steps for the test at the limit. Plus, the cover for the charging socket on the seat tube does not flap.

MOUNTING OPTIONS FOR GPS TRACKER

And apart from that: even off the trail, you have full control and always know where your bike is with the integrated mounting options for an Airtag or Chipolo.

You can find details on how to attach it under the battery rails inside the down tube below in the FAQ.

Trail E-MTBs